SHERLOCK HOLMES
• Make a list of the website’s content available for each film, i.e. does it include Trailers/Clips, Still images, Biographies, Character details, Posters etc.
- Trailer
- Promotional critique
- Ways to buy movie (several options)
- Characters names
- Free things (iphone app, e.t.c)
- What is on the soundtrack
- Special features
- About the film
- Synopsis
- Actor, directors and film makers profiles
- Can follow on social networking (twitter)
- Screen/still shots
• Identify the elements of design - colour scheme, tone, shapes, space, etc.
The colour scheme is cool and dark. There is very little tonal contrast and all of the colours and shades are dark greens, greys and black. The writing and set-up of the website is clean cut and very straight, with focused squares and, with what can only be stated as, old fashioned style. At the bottom was the credits in small but noticeable font.
• Identify the principles of design - composition, balance, emphasis, repetition, etc.
Emphasis was put onto the characters in the background as they were the only colourful thing on the page the rest was in the subdued tones of black, grey and dark green. The pages are all balanced as on one side is the characters and on the other is what the page is about. .e.g. on the page with Sherlock Holmes is the downloads and with Holmes on the left the downloads are on the right.
• Comment on the overall ‘feel’ developed for the film’s promotional materials.
The overall feeling of the promotional material is sinister and unknown. A little like something ominous is going on behind the scenes and that is what they (Holmes and Watson) have been sent to find out. This fits the movie perfectly as that is the basis of the film.
• Identify who the target audience is.
Teens to adults.
• How is the website laid out? Look at the menu system, font selection and how information or promotional materials are accessed.
The menu is across the bottom and when the curser runs over it, it slides and unfolds also as you point your curser to left and right the menu rolls so that you can see all of the options. The font is quite straight edged with a glow around the edges, it is white. The promotional material is mostly produced in the form of square or rectangular boxes. When each page is opened a little animation is shown to ‘take you to’ the page.
THE DARK KNIGHT
• Make a list of the website’s content available for each film, i.e. does it include Trailers/Clips, Still images, Biographies, Character details, Posters etc.
- Trailer
- Promotional critique
- Ways to buy movie (several options)
- Characters names and profiles
- Free things (Google widget, e.t.c)
- What is on the soundtrack
- Special features
- About the film
- Synopsis
- Actor, directors and film makers profiles
- Can follow on social networking (twitter)
- Screen/still shots
- Games
- Special Events
• Identify the elements of design - colour scheme, tone, shapes, space, etc.
Dark colour scheme. Not much tonal contrast mainly dark colours and shades, black, grey, dark green a splash of orange/yellow for the fire. Each page has a different screen shot as the background. The website is set-up using geometrical shapes such as squares and rectangles. Even though the squares and rectangles are clean cut there are areas on the pages that are unfocused and confusing.
• Identify the principles of design - composition, balance, emphasis, repetition, etc.
The pages are balanced using the same technique as the Sherlock Holmes website. Having the character on the screen shot being on the right or left and the promotional materials on the opposite as the character. The emphasis is on the central character on each of the websites pages but in the poster the emphasis is on Batman and elements such as line and tone are used to accent the emphasis.
• Comment on the overall ‘feel’ developed for the film’s promotional materials.
The overall feel of The Dark Knight’s website is dark and ominous. Even though everything is clean cut it has a sinister feel, almost surgical. This very specifically suited to this movie as the movie is about the sinister and terrifying joker and scarecrow. Batman can also be seen as sinister as he does things that aren’t always ‘good’.
• Identify who the target audience is.
Thrill seeking teens and adults, the pages and movie looks sinister and ominous.
• How is the website laid out? Look at the menu system, font selection and how information or promotional materials are accessed.
The menu is once again across the bottom with it expanding, except with The Dark Knight menu everything is shown straight away and you don’t have to roll your curser over the edges to see the rest of the options. The writing is white and glowing.
BOTH
• Identify the common elements in both sets of material.
Dark colour schemes, clean cut squares and rectangles for the promotional materials. Similar glowing writing. Animation for; coming from and go to pages. Same kind of balance technique is used.
• In your opinion, are the websites effective in appealing to the intended target audience?
Yes they both are. They project what the target audiences want in a movie and that is what draws them to the websites and promotional material.
• What do you like/dislike about the promotional materials reviewed?
I like that the promotional materials are fitting to the movies and they are perfect within their style. I don’t like how in the, The Dark Knight website there is nothing about Batman’s mixed feelings about being ‘good’.
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